You’ve built a website or created a WordPress blog, and packed it with your best content. You’ve done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you’re busy networking that site by:

- Submitting articles to directories
- Including a clear “call-to-action” at the end of every post
- Networking on related forums and social media

But there’s one other strategy you might want to consider – one that at Read More

When it comes to Facebook ads, you’ll get wildly varying comments and results reported in your favorite business, SEO or marketing forums.  Some people are up-front about stating that Facebook ads are the greatest thing since the iPhone; others give it a total thumbs down. That being the case, how do you get at the truth?  What makes it work for some, and not for others?

First, make sure you have a niche that suits Facebook.  While it’s true that an experienced marketer can fine-tune an ad until Read More

Applications have the ability to go viral – and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?

The beauty of Facebook apps – they’re interactive: Something your fans can click on, and get a tiny reward in the form of a result. It can be as minimal as the “Like This” link you click on ads, allowing you to express your preference… or something that provides a more tangible reward. For example, Read More

Are you one of those entrepreneurs who is focusing on branding their business or company?  If your answer is “yes”, you may want to link your Facebook ad to your Facebook page.

What’s that?  Don’t have one?  Well. Let’s have a look at Facebook pages… and then you can tell me why not. Okay?

A Facebook page provides “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users”, according to Read More

You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid – and that’s creating a new Facebook account under a pen name for your business.

Let’s take the case of Walter (not his real name, of course.)  Walter wanted to market and create a Facebook ad for a small game he had developed, since he knew that Facebook was an especially fertile ground for ads involving fun and entertainment. However, he found out Read More